Campaign Planning – Getting your message heard
- categories:
- media business, television
- duration:
- 5 days
- date:
- 4 April - 8 April
- language:
- English, Arabic
what you need to know about this course
Strategic media planning & media management training
This course teaches the basics of the range of marketing and public relations techniques required for effective promotion, including dealing with outside media, planning and preparing advertising and producing simple brochures and other publicity material. It helps participants understand how to plan a campaign to promote a particular cause or communicate a specific message.
who it's for:
outline:
Lectures, discussions, group and individual exercises from a public relations and marketing specialist and including:
- Audience identification
- Message definition, writing slogans
- How much and how long – developing a budget and timetable for the campaign. How to prioritise activities when the budget is limited
- Media relations; an introduction to the media; how to write simple press releases; how to handle journalists
- Advertising – how to prepare simple press advertisements; how to plan use of an advertising budget, large or small
- Successful event planning – the rudiments of organising a corporate fund-raising or similar activity
- Seeking – and securing – sponsorship
- Producing effective publicity material – from brochures to annual reports
this course is provided by Thomson Foundationregister your interest
partner
The Foundation is one of the world's premier media for development organisations. It was founded in 1962 and since then has worked across the media to build the capacity and develop communications skills for thousands of individuals - journalists, producers, radio and TV technicians. It also provides ...
read moreinstructor
Christine Warwick is a public relations and marketing professional with worldwide experience of advising the public, private and not-for-profit sectors on promotional campaigns.
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