Intro to Web Content Creation
- categories:
- digital media, journalism
- duration:
- 5 days
- language:
- English, Arabic
what you need to know about this course
Web copy writing courses
This course equips delegates with the basic range of skills needed to develop and maintain a successful organisational website, from writing the copy to designing the ‘look’ of the site. It also includes an introduction to the complex issue of web marketing, and how to increase site visitors – a subject all those writing for the web need to understand.
who it's for:
All non IT-professionals responsible for organisational websites who want to improve their existing skills.
outline:
Training in web copy writing
Lectures and exercises from experts in web writing, design and marketing and including:
- Writing effective text for the web – and why it needs a different style to other media
- Writing a synopsis
- Organising information for ease of navigation and usability
- Constructing a full web article, including use of links
- Improving site design and navigability
- Use of photos, audio and video streaming
- Writing to pictures, adding photos and video to text, creating an audio version of a text item
- Discussion on blogs, chat rooms, podcasts, news or views
- A look at enabling technologies
- An introduction to web marketing
this course is provided by Thomson Foundationregister your interest
Starter - Intermediate
partner
The Foundation is one of the world's premier media for development organisations. It was founded in 1962 and since then has worked across the media to build the capacity and develop communications skills for thousands of individuals - journalists, producers, radio and TV technicians. It also provides ...
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