Audio Visual Management Training

Duration
2 days

Time
10am - 5pm

Instructors
Angus Finney - screen business instructor

This two day management course is focused on the Gulf Coast region and primarily Arabic language audio visual-content market. The course is designed to both address current practices and developments, but to concurrently raise issues surrounding the new digital entertainment value chain, and the potential reshaping of the Gulf and Arabic-language av-content model. The delivery will be a mix of a) lectures, b) workshops, c) guest speaker addresses, supported by written material.

Who it's for:

This course is aimed at mid-level (5 years experience approx.) and junior (2 years experience +) executives working in free-to-air, cable/ subscription and digital media production and distribution sectors.

Entrepreneurs working in the media field who are looking to develop business start ups or expand existing media content companies would also benefit from attending.

This is a practical, analytical course that aims to develop emerging executives and managers skills and knowledge base, and enable them to further their immediate career opportunities and wider ambitions.

Further description and outcomes:

Evaluate the Gulf Coast and Arabic-language AV industry’s key players and companies
Analyse the digital entertainment value chain and its changing impact
Assess and explore key broadcast and content production issues in the sector
Analyse the current distribution footprint in the region, and how that is set for change, and what implications it has for practitioners
To consider and understand the importance of intellectual property rights and format exploitation opportunities, sponsorship and branding.
Be given the opportunity to consider their own company/business and current media practice in the light of the course’s themes.

Key outlines:

The new Digital Entertainment Value Chain

Looking at existing TV and content value chain, and how that is being restructured with regards to Internet, Social Media, Digital technology.

The Market – GC /Pan Arabic analysis

Building on the regional market data collected, all delegates need to know the shape and value of their market(s) and how those markets have historically evolved, and how they are now changing.

The Regional Content Market

A focus on most important formats and specifics of the local Arab TV market. What strategies do leading content producing companies employ and to what effect? To focus on current local (UAE and ME) pay and free-to-air TV, multi-platform opportunities in particular. To explore the themes/outcomes that need to be balanced between creative, commercial and practical production issues paramount to bring a project from development to fruition.

Intellectual Property Rights and changing Formats

Fundamentals such as basic law, exploitation, contract law, libraries and long tail exploitation, etc; to be covered. The focus will be on the region and leading IP strategy, supported by a company case study that illuminates library and long tail strategy. Control of rights and expansion of revenue streams through additional license exploitation will be explored.

Financing and Partnerships

This session deals with local sources of finance and regional collaboration. It examines the challenge of pricing product next to market demand; raising finance from different sources (broadcast commissions, international or pan-Arabic distribution, branding and sponsorship, etc). TV programming sales to be address with a rights local distributor, and what regional and international co-production and co-financing opportunities exist. To compare and contrast structures and how they are changing. Eg: The affiliate system compared to a mix of national and private networks and the proliferation of niche channels. Session will also focus on company issues, not just single project-orientated models (but to include branded entertainment where relevant), and to include local SME content challenges. This course will focus on media organizations rather than just an indie producer/project model: terrestrial/pay broadcaster models - budgets, allocation of resources, planning, etc. To include risk management, trends. We will constantly refer to convergence and multi-platform exploitation and how SME content businesses are dealing with changing business models. (With a local guest).

Marketing, Branding and Sponsorship

a) Content issues on branding entertainment programming, and how successful sponsorship that is complimentary. Tools required for branding and marketing specific to program content, and how to best link with appropriate sponsors.

b) Business and company issues starting with you, your company, your USP and where you think you are heading and where you are actually going. To cover corporate promotional activities, PR and web/viral marketing and gaining a multi-platform presence.