This course focuses on the relationship between corporate strategy and design. It explores the impact of a strong corporate identity on various aspects of a business and on the customer’s overall experience with an organization. Students redesign a company logo and create a corporate brand style guide that defines the use of the brand throughout various communication and media.

Who is it for

The course is designed for people who would like to deepen their understanding of branding and enhance their practical design skills to develop a corporate identity. Basic knowledge of Adobe CS software and graphic design is required.