Creative Management in TV and Film

Duration
2 days

Time
10am - 5pm

Instructors
Angus Finney - screen business instructor

This course is designed to examine the role of the entertainment value chain (TV and film) and where creative people (writers, directors, creative producers, etc.) and managers operate within the film business – both from a generic and practical perspective. Angus Finney will deliver a range of lectures and workshops that will cover the entertainment value chain, film and TV development from a management perspective, the creative process of packaging a project, and leading and managing creative tasks from marketing to talent.

Who it's for:

This course is aimed at mid-level (5 years experience and above) and junior (2 years and above) executives and freelance producers working in feature film, free-to-air, cable/subscription and digital production and finance sectors.

Independent producers in the television and film sector who are running companies, developing projects and exploiting rights would benefit from attending.

This is a practical, analytical course that aims at developing emerging producers and executives, and supporting their ability to capture value from the creative process and maximising talent harnessing.

Further description and outcomes:

The entertainment value chain specific to companies in the Gulf region
Managing the development process for film and TV projects
Handling talent effectively and dealing with the player value chain
Project management
Keeping your intangible assets onside: brands and franchises and retaining talent commitment
Understanding creative process re tools for marketing

Key outlines:

The Entertainment Value Chain

A full analysis of the entertainment value chain – from development, production, finance, sales, distribution to exhibition.

Development and management

Managing the development process – finance, deal-making, dealing with writers, auteurs, directors. Team work and rewarding contributions. Communicating and incentivising talent.

Leadership in the independent TV and film sector and the challenge of managing the Player Value Chain

The difference between strategy and successful implementation. And how people in the Player Value Chain link and create problems and stress.

Project management

Management on the set and off-set, dealing with the different business to business partners (financiers, commissioning editors, co-producers, sales, distributors) and where to delegate

Keeping talent onside: brands and franchises

How to create loyalty, keep writers, directors and auteurs wanting to stay with you or at least loyal.

Understanding creative tools for marketing

The purpose of traditional marketing elements (posters, trailers, etc), and the role of PR. Working with creative designers and keeping executives on side