The acceleration of the internet and social media applications such as Facebook, LinkedIn and Twitter are changing the media landscape and how we all communicate.  Communicators need to know what different platforms offer, their influence and how to deal with them.

what to expect from the course

Insight into the impact that social media is having on the news agenda and how media outlets are now sourcing stories from social media sites and transferring them onto mainstream channels.  Workshops to develop skills for listening to the conversations, and the strategies for engaging in the conversation so that they become an effective way of reaching their target audience.

who it's for:

This introductory course is suitable for corporate and government communications professionals who wish to develop their understanding of social media. No prior experience in using social media is required.