Throughout the Middle East, people are utilizing social media as a means to regularly connect with friends, media, brands and other members of the public. As a result, organisations from all sectors need to understand the nuances of social media and how it impacts an organisation’s reputation, relationships and credibility.

Combining international best practice with local case studies, this course will provide public and private organisations an overview of social media, as well as guidance to ensuring operational success.

who it's for

Whilst social media management is a function of the Marketing and Communications department, its impact is felt throughout the organization, right up to the board level. In addition to Marketing and Communications leaders, this course is relevant to CEOs, COOs, HR policy makers and IT guardians.