Categories
public relations and communications
Duration
1 day
The demand of today's media for accessibility to richer content is transforming the corporate website newsroom or media centre. This programme provides a detailed introduction to establishing and managing an online newsroom.
The demand of today’s media for accessibility to richer content is transforming the corporate website newsroom or media centre. This programme provides a detailed introduction to establishing and managing an online newsroom.
what to expect from the course
This course examines how the latest practices are changing the format of the press release, emerging types of content and the online newsroom.
who it's for:
This is an intermediate level course and requires a basic understanding of social media practices.
- Mapping the changing media landscape
- Understanding media consumption patterns
- What are the media looking for
- Adding richer content
- The art of digital storytelling
- Using social media tools
A solid understanding of the changing requirements of the media and the opportunity for online newsrooms to deliver rich content applicable to both traditional, online and social media.
for more course details
contact via e-mail
tadreeb@twofour54.com
contact through our
enquiry form
contact via phone
+971 2 401 2454
