media business training courses in abu dhabi

Duration
5 days

The course is designed to give a better understanding of the structure of the media industry and its commercial drivers. It will include material relevant to television, radio and print and the combination of all three in the modern multi-media environment.

who it's for:

It will appeal to content creators and independent producers who need to know how to exploit their creative assets more fully; to publishes, distributors and broadcasters who need to enhance their brands and seek new ways to grow their businesses; to resource providers looking to serve the growing media market. It will add value to both middle managers and producers and to director-owners. It will also be a useful introduction to the media industry to new entrants.

The course will focus on 4 key areas of the media business, the Structure of the industry, its distribution, content creation and finally resourcing.

Structure of the industry:

Value chain of distribution (including broadcasting), creation (including programme production) and resources.
Influence of technology and regulation in disrupting that chain.
Public funding of media organisations and commercial funding of media businesses
Market competition: “fair” and “unfair”
Factors for change: the media industry of the future

Distribution:

Regulatory and legal factors influencing the media business in different markets
Importance of the market: evaluation, research, marketing
Importance of branding and positioning in market
Success factors, failure factors
Broadcasting: schedule construction and review
New platforms and routes to market

Content creation