These workshops are prepared in close consultation with the organisations concerned, and where possible, with participants themselves. All courses are evaluated thoroughly by participants, and appropriate adjustments made in consultation with relevant training staff.
These workshops are prepared in close consultation with the organisations concerned, and where possible, with participants themselves. All courses are evaluated thoroughly by participants, and appropriate adjustments made in consultation with relevant training staff.
All media training courses, from one-day sessions with charity workers to intensive courses for senior editors and ongoing workshops, place firm emphasis on practical training and exercises, using real or professionally simulated examples to build confidence and skill among participants. Role-play based on realistic scenarios is used to hone skills, using authentic situations and extensive background material, and combines with constant peer-review to make the maximum use of time. Video footage, based on the resources of Reuters Television and others, is used where appropriate, and audio-visual presentations are carefully balanced with practical exercises and discussions.
Intensive, one-to-one training is provided in the case of interview techniques for TV and radio, with individual feedback as well as peer-review. Written material is subject to real-time editing, with both individual and peer review in a lively, non intimidating environment. Up-to-date use of press clips, drawing on Reuters own resources, are a feature of many courses, and analysis of clients’ own material such as press releases can be included.
who it's for:
Staff working for aid agencies, charities, NGOs and other organisations that need to communicate effectively with the media - and with the public through new media - and want to build their confidence and skills.
Duration: flexible 1-3 days
Basic media training (1 day)
Introduction - Housekeeping, agenda, introductions/What Makes Media Tick - Outline of what media wants from NGOs/Key Messages in Media - Importance of preparing and delivering Messages/Interviews - Participants undergo individual interviews, with trainer and peer review/ Video - Good and bad interviews/ Media materials - Press release outline/Press conference - Brief press conference on one of the themes of the day
Advanced media training (2 – 3 days)
Introductions - Participants interview each other in pairs, report back/Key Messages, introduction, preparation - Participants prepare real issue presentation in pairs or threes/Handling negatives - Bridging explained, real example examined/Principles of broadcast interviews (including video) - Outline of what TV and radio is looking for from managers/Television interview practical (reality) - Participants prepare real issue, submit to interview, review each other on playback
What media wants - Outline of what drives journalists/ Radio interview practical - Participants in pairs prepare for joint interview, one playing a business organisation, the other an opponent. Replay and review/ Press releases/statements - Participants switch groups and go through same routine as day one.
Ambush interviews - One or two rapid-fire questions, on same theme as negatives exercise of day one, or clearly emerging main theme/Managing a media crisis (with video) - Outline of how to manage a crisis affecting own organisation, with video of Concorde/News conferences, introduction and preparation - Outline of reasons for having a press conference, risks and arrangements
for more course details
contact via e-mail
tadreeb@twofour54.com
contact through our
enquiry form
contact via phone
+971 2 401 2454
