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Production & Design for Interactive Television

Production & Design for Interactive Television

Categories
television, broadcast technology

Duration
2 days

Partner
BBC

Interactive Television (iTV) has started to blur the barriers between traditional television graphic design, and interaction design for the web and other new media platforms. The challenge of designing motion graphics, using rich video sources combined with image production for highly limiting set-top box middleware means that designers wanting to embark on an Interactive Television production need highly specialised knowledge.

Interactive Television (iTV) has started to blur the barriers between traditional television graphic design, and interaction design for the web and other new media platforms. The challenge of designing motion graphics, using rich video sources combined with image production for highly limiting set-top box middleware means that designers wanting to embark on an Interactive Television production need highly specialised knowledge. This course examines the current iTV design processes, and is taught by current expert practitioners.

By the end of this iTV interactive television production course you will be able to produce graphics that are ready for deployment on the different digital platforms. They will have an extensive knowledge of the iTV development and testing processes, and how to brainstorm and map out an interactive application. They will understand the constraints of the different middlewares, and realise the potential use of graphic or video content to power interactivity.

who it's for:

This course in television graphic design is suitable for anyone who needs to work in interactive television. Designers currently working in linear Television or Online, or Project Managers who are beginning to work on Interactive Television projects.

The two day course introduces delegates to the interactive television production process, allowing hands-on experience. Delegates will be given the opportunity to explore the use of navigation via remote controls and service maps, and creatively brainstorm enhancements to programmes. The course will cover:

  • Characteristics and capabilities of the digital TV platforms and how we launch our services.
  • Application review. Use interactive TV applications and development prototypes. Understand the differences between 24/7 and eTV productions. 
  • Middleware and palettes. The different capabilities of the middlewares, the constraints across the three platforms and their differing palettes, image formats and requirements.
  • Navigation. Understand the rules of navigation and how to design for the remote control. 
  • The iTV production process (including eTV formats and ModCons). The impact of application design on brand, set and graphic design. QA (Quality Assurance)and platform testing.
  • Production roles and responsibilities. How the different groups within interactive television work together to get services to air. Understand the commissioning process, and key considerations for interactive proposals. 
  • Producing Graphics and Press Red Triggers. Course members will gain hands on experience using Photoshop and Debabelizer to produce and test graphics on the iTV development chain. They will produce 'press red' triggers and ModCon bridge graphics.
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