Social Media for business success

Duration
3 days

Time
10am - 5pm

Course fee
4,200 AED

Instructors
Mohammad Zaher - Lecturer, Introduction to Social Media

OCT21
- Date: 21 - 23 Oct 2012
- Language: English

Today's Marketing and Communications professional needs up-to-date knowledge, coupled with the correct arsenal of tools, in order to protect and make a positive impact on the reputation of their business. This course is designed to equip professionals with the skills needed to make informed decisions and get started with social media on behalf of a public or private organization.

Who it's for

Marketing and Communications professionals at every level.

This is a tailored course, offering a hands-on learning experience with regional, industry-specific case studies. It covers both theory and practice concerning:

Strategic and tactical planning
Managing an online community
Content creation strategies
Influencer mapping
Blogger outreach and engagement
Monitoring social media
Managing internal factors to ensure operational success
Using business intelligence to qualify and quantify the ROI of social media initiatives
Managing an online issue or crisis