Categories
public relations and communications
Duration
1 day
Course fee
1,950AED* Early savers rate. Must enrol and pay a minimum of 3 weeks prior to the start date. Price after this time 2,350AED
Participants in this course will be introduced to the elements of developing and implementing a strategic communications plan. The programme covers methodologies for researching target audiences; defining communications objectives; developing key messages; formulate a tactical plan and evaluate the outcomes.
Participants in this course will be introduced to the elements of developing and implementing a strategic communications plan. The programme covers methodologies for researching target audiences; defining communications objectives; developing key messages; formulate a tactical plan and evaluate the outcomes.
what to expect from the course
An introduction to key PR planning techniques from industry experts and practical team-based workshop exercises.
who it's for:
This course is suitable for corporate and government PR professionals who are new to public relations or who wish to refresh their knowledge and skills.
- Essential steps in designing & implementing a communications plan
- Identifying audience interests
- Using research and analysis tools
- Defining goals and objectives
- Message development
- Creating a timetable for activity
- Campaign evaluation tools
Delegates will gain experience and confidence in strategic thinking and in working with analytical tools which will guide them towards more effective, results-based communications planning.
for more course details
contact via e-mail
tadreeb@twofour54.com
contact through our
enquiry form
contact via phone
+971 2 401 2454
