Categories
public relations and communications
Duration
1 day
The effective management of public relations has become a critically important task for all organisations in the government and corporate sectors. Communicating with both internal and external audiences is a vital part of growing and protecting an organisation’s reputation and in achieving its long-term objectives. This programme provides an introduction to PR tools and practices.
The effective management of public relations has become a critically important task for all organisations in the government and corporate sectors. Communicating with both internal and external audiences is a vital part of growing and protecting an organisation’s reputation and in achieving its long-term objectives. This programme provides an introduction to PR tools and practices.
what to expect from the course
An all-round introduction to the role of public relations and its practices and disciplines.
who it's for:
Understanding Public Relations is a basic introductory course for executives and professionals who have no prior experience in the PR field.
- What is public relations
- PR’s role in the marketing mix
- PR strategies: how to get your message across to audiences
- An introduction to media relations
- Writing press releases
- Specialist PR disciplines
- Managing reputation
Participants will gain a broad understanding of what public relations is and how it works, and how to develop a basic PR strategy.
for more course details
contact via e-mail
tadreeb@twofour54.com
contact through our
enquiry form
contact via phone
+971 2 401 2454
