Categories
public relations and communications
Duration
1 day
Writing for blogs and websites is very different to writing for print-based media. Users’ attention spans are shorter. They browse and surf at the click of a keystroke. This programme shows how keeping things short and simple and engaging with audiences can dramatically increase the effectiveness of your copy.
Writing for blogs and websites is very different to writing for print-based media. Users’ attention spans are shorter. They browse and surf at the click of a keystroke. This programme shows how keeping things short and simple and engaging with audiences can dramatically increase the effectiveness of your copy.
what to expect from the course
A practical guide to the dos and don’ts of writing for the Web; the effective use of SEO and other tools to broaden online readership; written exercises in crafting Web copy.
who it's for:
This course is suitable for communications professionals at all levels who want to develop their skills in writing for online audiences.
- How Web copy is read and used
- How to grab interest & attention
- Managing tone & content
- Using content management tools
- Moderating user-generated content
- Search Engine Optimisation
- Developing ‘rich media’ Web pages
- Ensuring content is up to date
Participants will leave with the knowledge and confidence to write effective Web-based copy that will attract and engage online audiences.
for more course details
contact via e-mail
tadreeb@twofour54.com
contact through our
enquiry form
contact via phone
+971 2 401 2454
