Categories
public relations and communications
Duration
1 day
Good writing skills are the cornerstone of public relations. Sharp, compelling copy can bring a great idea to life and capture the attention of readers. Led by experienced communications practitioners, this workshop is tailored to the needs of PR professionals to deliver information clearly and concisely in a variety of settings.
Good writing skills are the cornerstone of public relations. Sharp, compelling copy can bring a great idea to life and capture the attention of readers. Led by experienced communications practitioners, this workshop is tailored to the needs of PR professionals to deliver information clearly and concisely in a variety of settings.
what to expect from the course
An introduction to the elements of successful PR writing; practical exercises in writing compelling communications copy.
who it's for:
This course is suitable for both entry-level PR professionals and those practitioners who wish to refresh their writing skills.
- Identifying themes & story angles
- Getting the tone & message right
- Adapting writing styles for audiences
- Principles of press release writing
- Researching & writing feature articles
- Crafting promotional copy
- Editing: how to avoid mistakes
- Essentials of design and layout
Delegates will gain a thorough understanding of how to plan, write and edit for a variety of communications purposes. Experience will be gained through practical written exercises.
for more course details
contact via e-mail
tadreeb@twofour54.com
contact through our
enquiry form
contact via phone
+971 2 401 2454
