about tadreeb

Eva Grotzinger

Digital Programme Manager
Eva Grotzinger

Eva Grotzinger is an Digital Programme Manager at twofour54 tadreeb.


Her main role is the implementation of training offerings from new business partners.In April 2010 Eva became an Adobe Certified Instructor for Adobe Photoshop.

Eva studied Graphic and Communication Design in Hamburg as well as Multimedia Production in Stuttgart, Germany. She completed her Bachelor of Multimedia Arts Degree from Middlesex University with first class honors in Byron Bay Australia. Her thesis focused on the presentation of artistic content on the web utilizing selected approaches of web design.

She worked as a Multimedia Producer at Meacon Media Technologies focusing mainly on the design and development of web and multimedia applications.

After graduating from university, Eva commenced working in Graphic Design and Art Direction at a Munch based advertising agency. Her main responsibilities included concept, design and implementation of web, screen and print applications as well as cross-media campaigns mainly for BMW.

In 2006 she moved to the UAE and started teaching at SAE Institute Dubai. As Head of the Undergraduate Degree Course her students came from various media disciplines such as Film, Animation, Audio Engineering and Multimedia. She further developed and taught the Graphic Design short course curriculum and coordinated the Film and Multimedia courses.

In early 2008, Eva was tasked to establish the first SAE campus in Africa. She became Institute Manager of SAE Institute Cape Town and was responsible for the operational and financial oversight of the Institute, the development of effective marketing and communication strategies and the establishment and maintenance of strategic alliances and industry partnerships. She aligned the existing SAE curriculum to the South African educational framework and successfully achieved MAPPP Seta accreditation of the campus and courses.